Healthways is a company that provides workplace wellness programs through insurance providers for large employers. It offers launch campaigns and marketing support to promote adaptation and continued participation. Healthways hired Ervin & Smith to develop a customizable, multi-channel campaign to promote their online wellness product, Healthy Lifestyles. In an effort to encourage long-term participation, messaging focused on the emotional result of healthy lifestyle choices, not just the immediate payoff. Headlines were written in quotation format and featured with engaging portraiture of real-looking people.
Marketing materials provided by Ervin & Smith has continued to increase sign-up and participation rates among men and women.