(Omaha, Neb.) July 14, 2009 – Ervin & Smith Advertising and Public Relations announces the promotion of Heidi Mausbach to Vice President, Client Services, and Betsy Pérez to Vice President, Creative Services.
In her new position, Mausbach will oversee all client service and new business strategies in addition to managing the account services department and presenting Ervin & Smith’s Marketing to Women Seminars throughout the country. Mausbach joined Ervin & Smith nine years ago and most recently served as Director of Client Services for the agency. An integral part of every agency project, Mausbach has provided advertising campaign management to clients including Borsheims, CoGo Jets and TD Ameritrade, and assisted in launching the Suze Orman Save Yourself Program in partnership with TD Ameritrade. An active member of the marketing community, Mausbach is involved with the American Marketing Association and the Omaha Federation of Advertising. She also serves on the Institute for Career Advancement Needs (ICAN) marketing committee, YWCA Partners Board and is the Public Relations Chair for Habitat for Humanity of Omaha, Inc.
As Vice President, Creative Services, Pérez will provide strategic direction on all creative projects for the agency’s clients, manage the creative department and assist with new business efforts. She, too, will continue to travel throughout the U.S. presenting Ervin & Smith’s Marketing to Women seminars. Pérez began her career at Ervin & Smith more than 10 years ago, where she moved on to an art director position before relocating to an Illinois-based agency in 2002. She then worked as a managing art director for a marketing communications firm in Arizona, where she worked with clients like CBS Television, Ritz-Carleton and USAA. She re-joined Ervin & Smith in 2006, where she worked with TD Ameritrade, the Suze Orman Save Yourself Program in partnership with TD Ameritrade, the University of Nebraska at Omaha and Healthways, to name a few. Pérez is a member of the American Marketing Association, the Omaha Federation of Advertising, Creighton University’s Young Alumni Board and former programming chair on the American Marketing Association Board.
Ervin & Smith CEO Doug Smith knows that Mausbach and Pérez are an integral part of the team. “Heidi and Betsy have worked hard to make our agency an even more effective marketing partner for our clients. They are proactive, tough and smart in dealing with their day-to-day management issues. We’re extremely lucky to have them.”
Based in Omaha, Neb., Ervin & Smith brings smart, business-building ideas to its clients. The company’s marketing communication expertise includes marketing to women, research, strategy, advertising and public relations. www.ervinandsmith.com.