research services
- Market assessments
- Segmentation analysis
- Brand studies & analysis
- Shop-a-longs
- Website optimization & utilization studies
- Product development & testing
- Online/offline benefits hierarchy testing
- Idea, concept & creative testing
- Focus groups
- Results tracking
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- Media tracking
- Benchmarking surveys
- Customer satisfaction & loyalty surveys
- Chat sessions
- Image & awareness studies
- Blog analysis
- Website assessment/utilization studies
- Website usability & optimization
- Search engine optimization (SEO)
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*Sources: Diversity Best Practice & Business Women's Network: Wow! Quick Facts 2006 & 2007. All About Women Consumers 2007.