seminars
We offer a wide range of Marketing to Women seminars that deliver the latest trends, research and industry insight. There are two ways to see us live: attend one of our national seminars or have us come to you.
Choose from the following seminars or have a customized session created for your industry or company:
Research is the backbone to any successful marketing campaign. That’s why the Marketing to Women: Research & Trends Seminar is so valuable. We’ll share the scientific, social and communication differences between men and women; give you current statistics about women in the marketplace; and discuss emerging trends that can be used to boost your bottom line.
Although statistics show women make the majority of all household purchases, marketers still aren’t on track when it comes to selling to women. And that means potentially losing out on millions of dollars in profits each year. By attending this seminar, you'll be able to position your company to connect with the most important consumers in America – and learn the Nine Essential Ways to Engage Her in Your Brand!
Female buying power has reached an all-time high, with women being responsible for 83% of all consumer purchases.* However, most marketing pieces are tailored to the communication and design styles of men. During the Writing & Designing for Women Seminar, you’ll discover what appeals to women when it comes to crafting your message and executing creative strategy.
In today’s world, women account for 58% of total online spending and complete more online transactions than men do.* So it’ll be important that your company is able to deliver the same brand experience she’s come to know and love online. The E-communications for Women Seminar will help you discover how to effectively inspire the online female consumer, the rules of online usability and design, and the importance of giving her control and saving her time.
By understanding a woman’s shopping and buying mind-set, you can be more successful at building a strong, long-lasting relationship between female consumers and your brand. The Retail Marketing Strategies Seminar will teach you how to best connect with your ideal female buyers, share what types of messages and marketing strategies to use, and discuss how to engage women with your brand.
Traditionally, the financial industry has not targeted – and sometimes overlooked – women in their communications. However, most might be surprised to know that it’s women who take care of 75% of family finances, control or influence 53% of family investment decisions, and handle 89% of checking accounts in the U.S.* That’s why the Marketing Strategies for the Financial Industry Seminar offers ideas on how to establish a strong sense of trust and loyalty with a female audience, as well as effectively educate women on your company’s financial offerings.
As the case for quality health care continues to be a top priority for women, it’s imperative that your health care system can deliver exactly what she’s looking for. There’s more and more competition in the marketplace – and women are willing to take the time to find the perfect health care fit. And since women make nearly 62% of all health care decisions for their household,* how will you get her to choose you? Attend the Health Care Marketing Strategies Seminar and you’ll walk away with key statistics, ways to engage her with your brand, and ideas on how to put word-of-mouth marketing to work for you.
Women are dominating the ranks in higher education, earning roughly six in 10 bachelor's and master's degrees.* To ensure your educational institution is at the top of her consideration list, you need to understand her priorities and preferences when it comes to higher education. Learn those details and more when you attend the Marketing Strategies for Educational Institutions Seminar.
getting to know us
Learn more about our marketing to women experts and seminar speakers.
speaker bios