Ms. Smith Marketing to Women

Women are dominating the ranks in higher education, earning roughly six in 10 bachelor’s and master’s degrees.*

Women take care of 75% of family finances, control or influence 53% of family investment decisions, and handle 89% of checking accounts in the U.S.*

Women, unlike men, tend to shop for other people as much as they do themselves.*

62% percent of women say they’re the primary decision makers for their families’ health care (only 27% make these decisions jointly with their spouses/partners, parents or adult children).*

Women carry 7 million more credit cards than men.*

More than 50% of businesses are owned by women. And the number of businesses owned by women is growing at two times the rate of male-owned businesses.*

The mom market is comprised of three generations of women raising children: Boomer moms, Gen X moms, and Millennium moms. Together this group of women controls $1.7 trillion in U.S. spending annually, making them one of the most profitable and sought-after consumer segments.*

90% of moms will use the same products for work as they do at home.*

There are an estimated 82.5 million mothers of all ages in the U.S.*

51% of women online are moms.*

64% of moms on Twitter follow at least one brand on Twitter. And these moms are 48% more willing to use a product or service from a company who uses Twitter.*