Ms. Smith Marketing to Women

Market & brand assessment

• Market analysis
• Image & awareness studies
• Online/offline benefits hierarchy testing

Market segmentation

• Segmentation analysis
• Media consumption analysis
• Purchasing preferences
• Geodemographic clustering
• Gender messaging & benefits segmentation

New media strategy

Branding

• Brand strategy
• Positioning & refinement
• Brand standards
• Identity system strategy & development
• Idea/concept testing
• Product bundling optimization
• Name generation & testing

Marketing & communications plans